Its So Crowded….

I recently attended a meeting of new Medicaid providers in a southern part of the United States.  I listened to representatives of the Department of Health remind providers – primarily in home care – who were looking to operate in a heavily saturated metropolitan market that their marketing needed to be aggressive and consistent.  The […]

Home Care Chronicles: “So When are We Going?”

Her name was Helen Newhouse, a client my former home care company served on a 24/7 basis until her June 2003 death.  She did not live very far from my family so I visited her home often.  Plus she loved a gentlemanly ride to her favorite restaurant to kind of show off to her friends.  […]