I have been writing since I was a very little boy. I recall Mrs. Franklin’s class in middle school which was the typing room but she also taught and stressed good grammar and spelling. For a while I was a bit obsessed with good communication and most assuredly I have brought that to my writing work.
Today I write tons of things including:
- Policy Manuals
- Personnel Manuals
- Business Plans
- Clinical Program Descriptions
- Marketing Letters
- Sales Letters
- Marketing Postcard Language
- Press Releases and Kits
- Biographies in response to negative publicity
- Websites and more
When asked recently what set me apart I had to respond: “The time I invest into knowing my clients and subjects intimately”. I often think how any of my life or even business experiences could help me form just the right sentence for the project. In other words, I take it personally.
A real delight for me is custom training for care providers. A nursing home administrator may call and ask me to write a special course on how best to manage work interactions between skilled and unskilled staff. An adult day care provider may ask me for an in-service series dealing strictly with handling telephone traffic with a sales posture. An investment group may ask me to write a programmatic narrative to be used in an effort to secure funding from a pension board or venture capitalist.
A school principal may ask me to write a manual on how teachers can improve relations with parents, including parents who may be less educated. A funeral director may ask me to write a manual on appropriate protocol to be followed when staff is interacting with grieving families.
Regardless of the project scope or purpose, an effective writer stops to think how he/she can complement it with genuine experience.
So plan for pretty deep conversation when I lead the writing. We have to get personal so I can get it right.
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Direct Care Training & Resource Center, Inc.
Phone: 866.982.4449 Ext. 101
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